Online Dating In Australia

Millions of Australians are looking for love online, with one of the biggest names in internet dating about to crack 2.5 million Aussie members.

But a growing number of potential daters are also reaching for their phones — not to call a date but to make a match through one of a rising number of dating apps.

The Australian online dating scene has now grown into a $108 million industry, according to an IBISWorld report. It is predicted that the industry will break the $130 million barrier in four years.

But online dating is also undergoing change as its users move from the big screen on their desks to the small screen in their pockets.

Blue Label Life relationship expert and matchmaker Samantha Jayne says dating apps are getting a lot of attention in Australia following Tinder’s September launch.

Dating apps make sense because people are time-poor and don’t really read through a profile unless they like the person’s photo.

If that photo is terrible, they move on.

Dating apps not only address time-poor users, but also take advantage of social networks to suggest connections and of GPS data to recommend nearby suitors.

Tinder, an app from the owner of Match.com, is one of the new breed. It lets users sign in with Facebook credentials and pulls photos from their profile. Users are shown photos of potential dates and asked to swipe left to reject them or right to chat.Worldwide, the app makes two million matches daily.

Below is the statistics taken in June 2014 of Online Dating services in Australia. 

Taken and Edited from http://www.news.com.au/technology/gadgets/users-of-online-dating-services-increasingly-turning-to-smartphone-apps/story-fn6vihic-1226982129325  
--Xuankun Qiu